Keep Your Clients Coming Back with These Tips
Your clients are the lifeblood of your salon, so it’s important to keep them coming back. Luckily, there are several effective ways you can do that. Keep reading to learn about those methods. Focusing on hot new products like RefectoCil is a good start.
Stock the Hottest and Newest Products (Like RefectoCil)
To stand out from your competition, it’s essential that you stock your salon with the newest products. For instance, your clients may read about new offerings like RefectoCil curling products and request them during appointments. Research the types of brands that are gaining popularity and keep them in stock so you can anticipate demand.
Focus on the Atmosphere
No matter how good your services are, clients might not come back if your place of business isn’t welcoming. Provide comfortable furniture for clients to wait on, make sure your business is well lit, and consider offering amenities like free water, snacks, or reading materials.
Create a Loyalty Program
A loyalty program is a great way to keep clients coming back, and establishing one can be especially important in areas where there is lots of competition for business. If a client is choosing between two salons, a loyalty program can often be a tiebreaker. Loyalty programs can offer simple rewards—like a free spa wrap or hair service after 10 visits—or more complex prizes.
Gather Feedback from Clients
It’s important to listen to your clients. In fact, Business News Daily writer Kiely Kuligowski goes so far as to recommend building a way to act on client feedback into your business plan. If clients praise your business for something, double down on it. If they praise particular employees, be sure to reward those employees to keep your best workers on board. At the same time, don’t dismiss criticism; instead, treat it as an opportunity to improve.
Are You in Need of RefectoCil or Other Products for Your Salon?
To attract and retain customers, your salon needs to be well supplied. Whether you just need an extra salon cape or want to place a large order, JMT Beauty can provide all the supplies required to keep your clients coming back. We offer salon and spa apparel, lash tinting and curling products, waxing products, and more. To check out what we have for sale, take a look at our online store. And if you have questions about a product or anything else, get in touch with us by calling 510-489-8368 or by filling out our contact form.