Targeted branding and a smart, fashionable business image are integral to the success of any salon. Hair stylist uniforms play a big part in supporting these business essentials. Coordinated hair stylist apparel helps your salon stand out and look professional at the same time. As a spa or salon owner, and a trusted beauty and style expert, your hair stylist’s uniform must carry this message.
Walking into a salon where everyone is wearing something completely different does nothing to create a brand, or make a good impression. Without a hair stylist uniform, you risk looking disorganized–and you’re at the mercy of the fashion choices each employee might make, in their rush to get to work every day.
Not having a salon dress code can also be a safety issue. You’ll want to ban any long, hanging necklaces, for example, to avoid catching on salon furniture, getting sucked into hairstyling equipment or (even worse) painfully tangling up in a clients hair. You don’t want a ragtag crew. You need everyone to look like a cohesive team of experts, united with colors, logos and/or overall style.
Hair styling uniforms offer almost infinite variety, so key the attire to your style and your client demographic. Funky or brightly colored uniforms are great for unisex salons with youthful clients. You could always specify colors, but allow stylists to chose which color to wear on top or bottom. This is a cohesive, yet creative, option for a pulled-together brand appearance.
If you have a conservative client base or older customers, select neutral uniform colors, lighter colors, or classics like black, white and/or gray. This should be in line with your salon decor: sedate and upscale, retro vintage chic, minimalist, futuristic, or whatever suits your beauty brand. Carry the look and feel of uniforms and decor through your advertising and marketing campaigns–and you will have a win.
Outfit your team of beauty professionals to support your brand. Contact JMT Beauty for a wide online selection of quality hair stylist apparel, plus salon and waxing supplies, today.
When you’re starting up your own salon, there is some standard equipment you will need before you can open your doors. The materials and equipment described below comprise the bulk of the supporting tools and technology you’ll need in order to provide outstanding service to your clientele. Before you put on your spa uniform, you will need to pick up these items.
Read More › “Equipment You Need to Start a Salon”
With bikini season upon us, waxing is de rigueur. Yes, it’s French, meaning strict etiquette. Waxing was founded in Paris in l936—83 years ago! Impeccable beach etiquette means no unsightly hairs to mar our bikini line. Fortunately, the process of waxing is not the dreaded one of summers past because we’ve come a long way from painful tear-away strips.
Read More › “How to Use Cirepil Wax”
If you’re stuck on what type of menu to create for your spa, think about the role of a restaurant menu. Every customer looks at it, even if they already know what they want or have ordered the same item every time. Some diners may leaf through a menu while waiting, others may do research into different types of services or check out prices. Read these tips for creating an irresistible client services menu that includes your Refectocil products and services. These are very popular on the market right now.
Read More › “Creating A Powerful Menu For Your Spa or Salon”
