6 Essential Marketing Strategies To Help Your Spa Stand Out
Even the best spas and salons face significant competition these days, so make sure your potential clients make the right choice. You can draw in new clients (and reactivate existing customers) with smart online marketing tactics. These key marketing essentials are just as important as other tools of your trade, such as your makeup artist uniform, to promote your brand and grow your business.
Polish up your website.
When you attract new, marketing-generated attention online, you must ensure that your new prospects find value when they visit your website. Appearances matter for professionalism, think of wearing a clean cosmetologist uniform to be similar to having a good-looking and functional website
Create quality content using local SEO.
Local clients are core to your business, including those visiting the area. They will search for “spa in” or “ spa” and related terms. Make sure all local neighborhoods, cities, towns, suburbs, landmarks (local universities, etc.) and even counties, are included in your website content. Create content that really speaks to those individuals, rather than just mentioning the city names. Think as if you we’re the client. How would the find you easily?
Post relevant, valuable and/or entertaining videos for marketing.
Posting video is easier than ever—you can even use your phone—and it’s powerful. Video attracts attention, especially how-to videos, behind the scenes, entertaining candid video and more.
Get on social media.
Create pages on popular social media that your potential clients use, and update often so they never appear stale.
Co-market with complementary local retail and other businesses.
Place ads with, or guest blog on the websites of, other businesses that provide related services that you do not. Recommend each other to your customers. Co-marketing saves you money and exposes your business to a new audience.
Provide top-notch customer experiences.
Once you attract new clients with your excellent online presence, you have to back up that image in the real world.